The Exercise Coach
Fitness and Recreational Sports Centers
Figures are from the 2026 Franchise Disclosure Document filed in WI.
- Total investment
- $262,735 – $481,369+1% / +23% low / high since 2025
- Initial franchise fee
- $49,500No change since 2025
- Franchised outlets
- 217+3% since 2025
Lower half of its industry
Better than 15 of 39 comparable brands on loan outcomes — 4 of 28 franchisees who borrowed to buy The Exercise Coach did not repay. See every one of them →
We only know how 28 of this brand’s 100 loans ended. The government withholds the outcome on 58 of the others, so everything above is based on 28% of the record.
4 of 28 franchisees who borrowed to buy The Exercise Coach did not repay. That is 1.2 times the rate across comparable Fitness and Recreational Sports Centers brands. See it against every comparable brand →
There is more in The Exercise Coach’s filing
What it costs to open is free, above. Access opens what the franchisor disclosed about earning it back — here and on every other brand we have read:
- What Item 19 states its outlets earn, and on how many of them
- Every ongoing fee, not just the royalty — priced in dollars a year
- How many franchisees left, were terminated, or sold up
- Territory, renewal, non-compete and dispute terms
- What in the record is worth asking about, and why
- A five-year projection you can put your own rent, wages and borrowing into
One price opens all of it, on every brand we have read. Once opened it stays open.
The loan record stays free — how many of this brand’s franchisees borrowed from a bank to buy in, and how many never paid it back. That is a public government record and we do not charge for it. What you pay for is only what we read out of the franchisor’s own disclosure document.
Every figure, year over year2025 against 2026, all seven lines
Filed in MN and WI respectively. A franchisor may file different terms in different states, so the registries are named rather than blended. The three headline figures above carry their own movement; this is the rest.
| Figure | 2025 | 2026 | Change |
|---|---|---|---|
| Initial franchise fee | $49,500 | $49,500 | No change |
| Investment, low end | $259,840 | $262,735 | +1% |
| Investment, high end | $389,970 | $481,369 | +23% |
| Franchised outlets at year end | 211 | 217 | +3% |