Analyze a franchise
Everything one disclosure document and the loan record can tell you about a single brand — fees, earnings claims, unit movement, and what happened to the people who borrowed to buy one.
Start with a filing we have read
What the analysis covers
- Fees and investmentItem 5, 6 and 7 as filed — franchise fee, royalty, brand fund, and the range it takes to open.
- Item 19 earningsWhat the franchisor claims an outlet earns, and whether the population behind that figure is one you could operate.
- Unit movementItem 20 openings, closures and terminations over the year the filing reports.
- Loan outcomesEvery SBA-guaranteed loan to a franchisee: how many finished, how many were written off, and how much the SBA withheld.
- Industry positionThe same charge-off rate set against every comparable brand in its NAICS group, with the peer count attached.
- What to ask aboutFlags raised from the record against 23 FDD items — and, as plainly, the items no rule could check.
- Five-year modelYour rent, wages and financing against the filing's figures. Every assumption is labelled with where it came from.
- Year over yearWhat changed between two filings, where a second year exists. Contested figures are refused rather than subtracted.
Not here, because the data behind them does not exist: franchisee sentiment, operating margins, and any single score summarising a brand. A filing states no margins, we have interviewed no franchisees, and a composite score over a catalogue where 480 brands have a loan record and a few dozen have a filing read would be mostly invention.